How It Works
If you are a company based outside the EU, selling to people in the EU, (or even holding data on customer behaviour in the EU) then GDPR could have a huge effect on your business.
Article 27 of the EU General Data Protection Regulation (GDPR) states that ‘Organisations that process EU residents’ data, but that are established outside of the EU, must formally appoint a representative in the European Union to represent them on data protection matters’.
And the penalties are huge for failure to comply with the GDPR: Administration fines can be up to €20 million or 4% of global turnover, and in some EU countries, the offence also carries criminal liability, which could lead to imprisonment.
So if you have clients and customers in the EU, and if you want to comply with the law, then there are some key steps you need to take:
- Appoint a Data Protection Representative in the EU
- Publicise your EU representative’s point of contact for EU clients, customers and authorities regarding privacy matters
EU Rep is a simple, easy to use solution that helps non-EU businesses comply cost-effectively.
For a one-off payment of €99 and then just €19 per month EU Rep will act as your EU based representative. In addition EU Rep will provide privacy materials and tell you what you need to display, for example on your website.
EU Rep then acts as your first point of contact if there is a complaint and if additional support is required EU Rep has a number of trusted partners that can assist in dealing with the matter, from translation services to legal advice.
As founder David Fagan summarises “With Ireland set to be the only English speaking member of the EU after BREXIT, EU Rep provides piece of mind for companies for less than the price of a gym membership and an effective way to help companies protect their reputation with their customers”.